7 Million Views in the First Month | Content Re-Purposing

About the Client & Vision

Mo Samuels is a fitness influencer with a big following, (150k+ Subscribers on YouTube and 100k+ Followers on Instagram).

Naturally, as someone who makes a living of social media, he was looking to grow his personal brand to ultimately get more views, sell coaching and products to a new audience.

However, we needed to do this in a way that is seamless, almost effortless from his side so he can focus on creating more content for YouTube.

Short-Form Content / Content Re-Purposing

Considering all the high-quality YouTube content he has been publishing for the past couple of years, we offered to re-purpose his content, meaning taking multiple bits of content from his already existing videos, edit them in way that is engaging, and post them on Instagram, YouTube and TikTok.

Video Examples

First Month Recap & Results

Follower count went from 0 to 25k+ in the first month

We had videos go over 100k+ with one of them getting close to 7 Million views alone.

Reached 120k+ new eyeballs on Instagram