7 Million Views in the First Month | Content Re-Purposing
About the Client & Vision
Mo Samuels is a fitness influencer with a big following, (150k+ Subscribers on YouTube and 100k+ Followers on Instagram).
Naturally, as someone who makes a living of social media, he was looking to grow his personal brand to ultimately get more views, sell coaching and products to a new audience.
However, we needed to do this in a way that is seamless, almost effortless from his side so he can focus on creating more content for YouTube.
Short-Form Content / Content Re-Purposing
Considering all the high-quality YouTube content he has been publishing for the past couple of years, we offered to re-purpose his content, meaning taking multiple bits of content from his already existing videos, edit them in way that is engaging, and post them on Instagram, YouTube and TikTok.
Video Examples
First Month Recap & Results
Follower count went from 0 to 25k+ in the first month
We had videos go over 100k+ with one of them getting close to 7 Million views alone.
Reached 120k+ new eyeballs on Instagram
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Posted Feb 26, 2023
We re-purposed a fitness influencer's YouTuber content, took care of everything from editing to social media management and reached 7M+ views in the first month
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Views
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Timeline
Nov 7, 2022 - Dec 5, 2022
0->150k in First Month with No Following | Content Re-Purposing
Boosting Viewership: Strategic Video Editing | Slabstox
Testimonial - Mo Samuels x EP Creative