7 Million Views in the First Month | Content Re-Purposing

Mo Samuels is a fitness influencer with a big following, (150k+ Subscribers on YouTube and 100k+ Followers on Instagram).

Naturally, as someone who makes a living of social media, he was looking to grow his personal brand to ultimately get more views, sell coaching and products to a new audience.

However, we needed to do this in a way that is seamless, almost effortless from his side so he can focus on creating more content for YouTube.

Considering all the high-quality YouTube content he has been publishing for the past couple of years, we offered to re-purpose his content, meaning taking multiple bits of content from his already existing videos, edit them in way that is engaging, and post them on Instagram, YouTube and TikTok.