I led the full rebrand of Canlan Ice Sports, building a bold...

I led the full rebrand of Canlan Ice Sports, building a bold, modern identity to match the energy and scale of one of North America’s largest multi-sport recreation networks. I designed everything from the primary logo and sub-brand system to the color palette, typography, iconography, and a unified visual language across youth programs, leagues, facilities, and national campaigns.

I also created a comprehensive brand guidebook covering digital and print systems, social templates, signage, merch, and motion direction to keep everything consistent and scalable across touchpoints :)