Elevating Floral Content for Kyla Malkani

Kyla is a Washington DC–based lifestyle and floral creator known for her elegant, editorial approach to home, entertaining, and personal style. Her content blends the charm of everyday rituals with the beauty of floral design.

Kyla’s signature series is Flower Prep 101, her weekly ritual of hauling fresh blooms and chatting while she preps each one. It’s part tutorial, part cozy hangout. She breaks it down through short-form videos on TikTok and Instagram, with deeper, longer versions on YouTube and Substack (The Flowers).

• Repurpose her floral and lifestyle content more effectively • Bring an editorial, cohesive feel across platforms • Tell stronger visual stories • Rebuild her consistency on long-form platforms like YouTube and Substack • Elevate her content so it reflects her craft and personality

We leaned into her natural strengths: florals, calm visuals, and that cozy-but-polished vibe she’s known for. From there, we built a visual language that feels elegant, slow, and editorial, allowing her work and personality to shine through her content.

Long-form editing YouTube and Substack-ready videos designed with pacing, storytelling, and visual cohesion in mind.

Short-form editing Reels and TikToks optimized for quick engagement while still staying true to her aesthetic.

Repurposing Turning long-form content into short-form moments that highlight her floral prep, lifestyle rituals, and behind-the-scenes creativity.

Thumbnail design Clean, visually intentional thumbnails that help communicate the mood and storyline of each video.

Title cards & graphic elements To bring an elevated, branded feel to every piece of content.

Let’s Create Something Together

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