Creating the framework for a purpose-led food animation
Sarah Barton
Project Overview
The Pukka Tea X Soil Association project was undertaken with the ethical studio Yoke Design, showing why choosing organic helps our planet. The project had a quick turnaround, and it required art direction, storyboarding, and preparing illustrations for Yoke's animator to make my illustrations come to life on screen.
Project Deliverables
Storyboard concepts
Over 20 fully fleshed illustration frames
The Challenge
The project had a quick turnaround, as I needed to export and send files to the animator within just over a week of kickoff. I have experience in illustration, but I hadn't created it for an animation before, so it was exciting to flex my skills at something new.
We wanted the animation to feel organic, friendly and inviting, so I looked into using various brushes that could achieve this effect in a vector illustration.
The Outcome
The outcome was a highly successful animation, which showed the organic farming world through the eyes of a bumblebee. I really liked how we used a different viewpoint for the animation, as this opened up new possibilities for transitions in the animation.
Like this project
Posted May 1, 2024
Illustrating the frames for a new animation for the Soil Association x Pukka Herbs, in collaboration with Yoke Agency.
Likes
0
Views
13
