Creating the framework for a purpose-led food animation

The Pukka Tea X Soil Association project was undertaken with the ethical studio Yoke Design, showing why choosing organic helps our planet. The project had a quick turnaround, and it required art direction, storyboarding, and preparing illustrations for Yoke's animator to make my illustrations come to life on screen.

Storyboard concepts

Over 20 fully fleshed illustration frames

The project had a quick turnaround, as I needed to export and send files to the animator within just over a week of kickoff. I have experience in illustration, but I hadn't created it for an animation before, so it was exciting to flex my skills at something new.

We wanted the animation to feel organic, friendly and inviting, so I looked into using various brushes that could achieve this effect in a vector illustration.

The outcome was a highly successful animation, which showed the organic farming world through the eyes of a bumblebee. I really liked how we used a different viewpoint for the animation, as this opened up new possibilities for transitions in the animation.

Find it here: https://www.youtube.com/watch?v=fuN-XhArcI4&list=TLGGwUYQyOFs9WcwMTA1MjAyNA&t=14s