Digital Marketing Strategy Development
Anuradha Gayan
This project started with one simple question:
Why were sales expensive?
After analyzing the brand, I found the main problem:
There was no clear digital marketing strategy.
The company depended mostly on paid ads, which increased customer acquisition costs.
So I created a new approach:
Built a complete digital marketing strategy
Analyzed social media audience behavior daily
Identified customer problems and interests
Advised the team to align and customize products based on audience demand
Focused on organic growth and conversion
• 1.59M+ Organic Views
• 841K+ Viewers
• WooCommerce Sales Generated
• Reduced dependency on paid advertising
This success came from understanding the audience first — then building the strategy around them.
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Posted May 22, 2026
Created a digital marketing strategy focusing on organic growth, reducing dependency on paid ads, and increasing sales.
