Harmony in Design: Showcasing a Dynamic System for New York Kick

New York Kicks (NYK) Music Events (passion project) is a leading company specializing in music events, based in New York. Driven by a passion for music and a commitment to delivering unforgettable experiences, NYK Music Events curates and produces concerts, festivals, and other musical events throughout the city.

The goal of the project was to capture the essence of New York's vibrant music scene through a modular system. Focused on creating a flexible visual identity that could adapt visuals to any format, size, and final output, whether digital or print, without losing its personality and remaining dynamic.

The creative process behind this project was marked by exploration and experimentation. Starting from the essence of music and the energy of New York, I conducted research to understand the cultural and artistic influences that characterize this vibrant music scene. I found my inspiration in the mesmerizing rhythms, captivating harmonies, and electrifying atmospheres of electronic music, rap, and hip-hop.

From these findings, I developed a flexible visual identity that allowed me to visually capture the essence of the music event. I then experimented with shapes, colors, and patterns to create dynamic compositions that evoke the movement, passion, and excitement of live music.

I created a modular system using a grid, taking into consideration the size of the main logo for spacing. To make the modular system work seamlessly, I needed to find a graphic element around which all digital and printed event visuals would revolve, using it as the primary means of communication and memorability.

For this, I chose to use a sans-serif font, something fairly simple, without ornaments and bold characters. Open Sans was my preferred choice. This way, typography wouldn't overshadow the main graphic element, keeping it small but perfectly readable.

The end result is a harmonious marriage of music and design, where each visual element is carefully crafted to captivate the audience and evoke excitement.

By using techniques such as stretching, overlaying, rhythm, and different placements of the visual trigger (the soundwave), I created harmonious and coherent variations to convey the various music styles present at the event, in which the headline artists would be participating.

This creative process was both challenging and rewarding, allowing me to bring to life a dynamic visual identity that faithfully represents the essence of NYK's music and events.

Logo Design

Poster Design

Ticket Design

Motion Design

Social Media Visuals

Merchandise

Banners