🌱☕The Plant Cup Coffee

Combining Sustainability and Specialty Coffee: A passion project I undertook prior to researching sustainability and creating a coffee visual identity.

The Plant Cup - Coffee Roasters is a coffee roaster dedicated exclusively to sustainable ecological practices. The goal was to develop a visually appealing and consistent brand identity for the coffee, reflecting its sustainable values, attracting its target audience, and standing out from competitors.

Following a thorough analysis of eco-responsible practices, especially regarding packaging materials, I chose to use compostable materials such as bamboo and hemp paper, as well as soy-based inks for all printable materials.