WSN — Branding & Design System
Behzad Ghaffarian
Brand guidelines and the design system behind the World Singles family of products.
Branding: the heart mark, logo lockups for each sub-brand (light, dark, on-primary), brand colors and gradients.
Design system: global and semantic color tokens, palettes, elevation and shadows, overlays, surfaces, corners, typography, sizing, and token-driven components ready for theming across brands.
Role: Product Designer — brand identity and design system.
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Posted Oct 20, 2026
Brand guidelines and the design system behind the World Singles family of products.
