The Ollie World

The Ollie World is a renowned infant swaddle company dedicated to supporting infants' neuro-development, safe sleeping, and well-being. After the success of its flagship product, The Ollie Swaddle, the company decided to create a new sleep sack called The Alphie. The Alphie was designed to support infants' transition to the next developmental stage while maintaining the same sleep cues and safe sleep environment established by The Ollie Swaddle. The objective of this graphic design project was to create custom illustrations and packaging for  The Alphie that aligned with the existing whimsical branding style of The Ollie World while reflecting the growth and maturity of the characters.