Designed and developed Vegan Protein

Designed and developed Vegan Protein Planner, a consumer nutrition app that helps users plan, track and improve their daily plant-protein intake without making food tracking feel complicated.

I led the product from concept through UX/UI design, product architecture, mobile development, testing and App Store launch. The experience combines personalised protein targets, meal planning, a Protein Gap Solver, smart grocery lists, EAA confidence indicators and simple daily progress tracking.

The product was designed around practical decision-making: helping users quickly understand what to eat next, close protein gaps and build a repeatable routine rather than simply logging numbers.

My work covered product strategy, user flows, interaction and visual design, app architecture, data-driven features, subscriptions and production release.

Key areas: • Consumer app UX/UI and product design • Mobile app development • Personalised nutrition planning • Smart grocery and meal-planning workflows • Data-driven recommendations and progress tracking • Subscription flows and App Store deployment