Japan Market Entry Deck — Sample (D2C Skincare Scenario)

This is a sample deck I created in-house to show the format, depth and sourcing standard of my service "Japan Market Entry Deck + Source Research". It is not a client project, and no client results are claimed — the sample status is stated on the cover and the closing slide.

The scenario A fictional overseas D2C skincare brand ("Northwind Botanics") is considering Japan as its first Asian market. The deck answers the questions a first research pass should answer before any entry budget is spent.

What the deck covers (10 slides)

Cover and headline figures

Executive summary

Market size — Japan's cosmetics market (¥2.58 trillion, FY2024) and category mix, skincare at 46.3%

The online channel — B2C e-commerce of ¥26.1 trillion, EC ratio of 9.78% for goods and 8.82% for cosmetics & pharmaceuticals

The customer — how Japanese skincare buyers decide, plus inbound visitor demand (36.87 million visitors, ¥8.14 trillion spent in 2024)

Competitor landscape — prestige, mid/D2C-native and mass tiers

Price map — real listed prices checked on public storefronts (Amazon.co.jp, retailer listings, sk-ii.com)

Channels — marketplaces, review platforms, offline retail, social/CRM

Entry watch-outs — claims regulation under the PMD Act, the licensed local partner requirement, Japanese full-ingredient labelling, tax-inclusive price display

Recommended first moves, with the sample notice and full source list

Sources used Yano Research Institute, "Survey on the Cosmetics Market (2025)"; METI, FY2024 E-Commerce Market Survey; JNTO and Japan Tourism Agency 2024 statistics; public retailer storefronts. Every data slide carries its source line.

Deliverable formats Editable PowerPoint (.pptx) + PDF — the same formats as the paid service.

Tools Microsoft PowerPoint; Japanese primary sources (official statistics, company websites, live storefront pricing).