Samskrta is a handloom brand inspired by Indian heritage and craftsmanship. The client wanted a brand identity that feels deeply Indian while carrying a refined, luxury aesthetic suitable for a premium market.
The goal was to design a timeless logo and visual system that respects tradition without feeling heavy or outdated.
Logo applied on fabric
Brand Challenge & Direction
The core challenge was balancing heritage with luxury.
The identity needed to:
Reflect Indian culture and handloom craftsmanship
Feel elegant, minimal, and premium
Work across physical touchpoints like tags, fabric labels, and packaging
Remain timeless and scalable
Explore multiple concept directions and visual styles before refining the final mark
From concept exploration to a refined final mark, blending Indian heritage with modern luxury.
Design Approach & Logo Concept
We explored Indian motifs, symmetry, and handcrafted patterns to develop a meaningful yet minimal mark. The logo symbol was designed to feel rooted in tradition while maintaining a modern luxury appeal.
Typography was carefully chosen to complement the symbol—soft, balanced, and refined—supporting the brand’s premium positioning without overpowering the cultural essence.
Final Logo
Color Palette & Visual System
The color palette was curated to reflect warmth, depth, and heritage:
Rich maroon tones for elegance and cultural richness
Soft ivory and neutral shades for balance and sophistication
Textured backgrounds inspired by natural fabrics
Together, these elements form a calm, luxurious, and cohesive visual system.
Brand Applications
To bring the identity to life, we applied the branding across real-world touchpoints:
Fabric labels and hang tags
Brand seals and patterns
Packaging and stationery mockups
Each application reinforces the handcrafted quality and premium feel of the brand.
Mockups
Outcome
A luxury handloom brand identity rooted in Indian heritage
A timeless logo with strong cultural meaning
A cohesive visual system ready for physical and digital use
High client satisfaction with the final execution
Complete Branding
Conclusion
The samskrta brand identity is a thoughtful blend of Indian tradition and modern luxury. By translating cultural inspiration into a refined visual language, the final design creates a strong, elegant foundation for the brand’s long-term growth.