Filterless, a content generation platform came to me needing two articles to promote a new fragrance from Thomson Carter.

Their target audience is anyone between 25-35, heavily influenced by influencers/UGC and spend most of their time on socials. The purpose of the article was to communicate the value of the brand and give an idea of the scent, given the audience wouldn’t actually be able to smell it.

www.thomsoncarter.com

Scent is such a personal thing, and when it comes to perfume, finding your scent soulmate can be challenging.

With several new players in the fragrance game and, what feels like, an endless list of eaux de parfums and eaux toilettes available, it's hard to know where to start when searching for your signature scent.

We recently tried Thomson Carter’s new fragrance, Rouge Avenue, and we’re here to tell you why we believe it deserves a permanent spot on your dresser.

Thomson Carter is a British fragrance house that is redefining luxury by using classic scent notes and ingredients to create long-lasting, unique scents. We wanted to see what all the fuss was about, so we gave their cult favourite, Rouge Avenue, a try:

A little bit spicy, sweet, and woodsy all in one, this fragrance has the same depth as some of the top-shelf perfumes. Warm and sexy meets fresh and floral; the notes of spicy peppercorn, sweet jasmine, and woody cedar smell fresh and sophisticated. The romantic notes transported us to sitting by a cozy log fire with a glass of champagne in hand.

“I just can’t stop smelling it,” says a Thomson Carter reviewer.

There's nothing worse than having to keep topping up a scent throughout the day. Many fragrances claim to be long-lasting but leave us reaching for the bottle by midday. Thomson Carter fragrances compliment you without shouting, 'I'm wearing a lot of perfume.' After a long day of coffee dates, meetings, and a gym class, the fragrance lingered longer than an unwanted ex. Well done, Thomson Carter.

When our social media feeds started filling with videos of people unboxing their Thomson Carter scents, we knew we had to get in on the action. Thomson Carter aren’t just creating scents; they are creating an experience. Before the first spritz of fragrance, we were greeted with a canvas tote bag containing a sleek branded box that revealed the minimal and sexy bottle. If there's anything that should make you feel special, it's your perfume, and the whole experience of opening a Thomson Carter bottle felt personal and considered.

If you're looking for a new fragrance for your collection or considering a change from your signature scent, we highly recommend giving Rouge Avenue a try. And if you're on the fence, their 30-day trial lets you dive into the world of Thomson Carter risk-free. While they're confident you'll fall in love, they ensure peace of mind with their full-refund promise.