-Conduct a comprehensive audit of the current social media presence, including platforms used, audience demographics, and engagement metrics.

-Develop a social media strategy aligned with the brand's goals and target audience.

-Create a content calendar outlining the frequency and types of posts across various platforms.

-Produce high-quality, engaging content tailored to each platform's audience and features (e.g., images, videos, polls, stories).

-Implement community management practices to foster meaningful interactions with followers, respond to comments and messages promptly, and address customer inquiries and concerns.

-Monitor social media analytics regularly to track the performance of posts and campaigns, analyze key metrics such as reach, engagement, and conversion rates, and adjust strategies accordingly.