Revitalizing classic bookbinding, I crafted a logo, visual identity, and packaging for a thriller and spy book atelier. The primary design, shaped like an awl, features a minimal spy illustration, capturing the intrigue reminiscent of bold 90's spy novel covers in a modern rendition.

The logo brings together a minimal image of a man smoking and the silhouette of an awl to create this classic mark that references spy and thriller novels with bookbinding. The logo art style is inspired by illustrations and cover art of popular spy novels commonly seen in the 90’s.

Crafted a striking packaging design characterized by boldness and minimalism while positioning the logo as the primary element to retain the intrigue and mood it brings. I expanded the logo to command attention and envelop a larger surface area on the box, creating a visually compelling and contemporary packaging solution.

Smoke & Hat Press - Packaging Box Open Mockup

Smoke & Hat Press - Packaging Top View Mockup