SaaSking AI - Enterprise Website Redesign
Rishi Bajpai
SaaSking AI
Designing an enterprise SaaS website that qualifies leads before sales ever talks
The problem I started with
SaaSking AI is an Amsterdam based B2B SaaS company selling to enterprise clients.
The product was solid.
The website was not doing its job.
The existing presence did not clearly explain:
What the product actually does
Who it is for
Why an enterprise buyer should care
Lead qualification was manual.
Demo requests came in without context.
Sales had to spend time filtering instead of closing.
The goal was not to make the site look modern.
It was to make the site think like a sales assistant.
My role
I worked as the website developer and designer, owning the site end to end.
My responsibility was not just layout and visuals:
Defining the messaging hierarchy
Designing conversion paths for enterprise buyers
Structuring content to pre qualify leads
Building the site so it scales with content and use cases
This was a business problem solved through design.
Design philosophy
I followed three principles while building the SaaSking AI website.
1. Clarity beats cleverness
Enterprise buyers do not want to explore.
They want to understand quickly.
I designed the site so:
The value proposition is obvious within seconds
Each section answers one clear question
Messaging flows from problem to solution to proof
No jargon. No guessing.
2. The website should qualify leads, not collect them
A contact form is not a funnel.
I designed the demo request and pricing flows to:
Capture intent
Set expectations
Route serious leads forward
By the time someone books a demo, they already understand the product and why it fits them.
3. Motion should guide, not distract
Animations were used with intent.
I used motion to:
Guide attention
Explain relationships between features
Make complex ideas feel lighter
Nothing moved unless it helped comprehension.
Key sections I designed and built
Company and product showcase
The core narrative of the site.
I structured the product presentation to:
Explain what the platform does
Show where it fits in an enterprise workflow
Make benefits concrete instead of abstract
This removed confusion early.
Case studies and resources
Enterprise buyers look for proof.
I designed this section to:
Highlight real use cases
Show outcomes instead of claims
Support longer evaluation cycles
Trust is built here, not in the hero section.
Pricing calculator and demo request system
This was critical for lead quality.
Instead of static pricing pages, I built:
An interactive pricing calculator
A structured demo request flow
This helped filter casual interest from serious buyers automatically.
Blog and resources
Content was designed to support sales, not vanity traffic.
The blog and resources section:
Reinforces product positioning
Educates without overselling
Supports SEO and long term inbound
Integrations
To support growth and measurement, I integrated:
HubSpot CRM for lead tracking
Google Analytics for behavioral insights
Email marketing tools for follow ups
Everything connects cleanly from visit to demo to CRM.
Tools and stack
I built the website using:
React and Next.js for performance and flexibility
TailwindCSS for consistent design systems
Framer Motion for purposeful animation
Cursor, Figma, and Framer for fast design to build iteration
The goal was speed without sacrificing polish.
The impact
The new site delivered immediate improvements:
Clearer product positioning
Higher quality demo requests
Reduced manual lead qualification
Stronger enterprise first brand presence
Sales conversations started at a higher level.
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Posted Jan 19, 2026
Developed a SaaS website for SaaSking AI to improve lead qualification and sales process.
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