NuLux Living / Brand Identity

Project Description NuLux Living is a high-end property developer and design-build specialist offering an exclusive experience for high-net-worth individuals. The goal was not to follow existing luxury trends, but to craft a distinctive story that becomes the foundation of the brand.

Brand Story There are many things you dream about when buying a home. But the most thrilling one is that first step inside — when your dream transforms into reality.

Concept The identity is built around an elegant double arch — a symbol of transition from dream to reality. It represents that unforgettable moment when one crosses the threshold of a new home and feels that their vision has finally come true.