ProjectFlow SaaS Landing Page Design

ProjectFlow is a concept landing page design for a modern project management app. The goal of this demo was to showcase how a full, clean, and professional layout can be created entirely in Figma, without coding or web implementation.

The design follows modern UX/UI principles — focusing on clarity, visual hierarchy, consistent typography, and smart use of white space.

The main objective was to design a ready-to-develop SaaS landing page that:

clearly presents the value of a project management product,

uses a modern, minimal, and functional visual approach,

is easy to understand for both business users and technical teams.

The layout was built in Figma using a 12-column grid system, ensuring balance between content and visuals. Each section was designed to create a clear storytelling flow — from introduction to conversion.

Hero Section – Strong headline, value proposition, and dual CTA (“Start Free Trial”, “Watch Demo”).

Features Section – Clean feature cards with icons and concise descriptions (collaboration, analytics, automation).

Why Choose Us – Key benefits highlighted with measurable results (“Increase productivity by 40%”).

Testimonials – Real-style feedback for trust and social proof.

Pricing Section – Three plans, with visual focus on the “Most Popular” one.

Footer – Complete product, company, and legal information.

Color palette: Light blue and neutral tones to convey trust and professionalism.

Typography: Modern sans-serif fonts for readability and consistency.

Iconography: Flat, minimal icons aligned with the clean UI aesthetic.

Imagery: Real-life collaboration photos to emphasize teamwork and productivity.

Figma – For wireframing, component design, and interactive prototyping.

Auto-Layout – For responsive structure and consistent alignment.

Variants & Components – To quickly create reusable UI elements (buttons, cards, navigation).

The final outcome demonstrates how a complete and visually functional landing page can be designed 100% in Figma, ready for export and development in Replit, Framer, or Webflow. This demo highlights the power of clean structure and thoughtful design systems in early-stage SaaS concepts.

Clear value presentation is key for SaaS storytelling.

Auto-Layout saves significant time during prototyping.

A visual narrative from headline to CTA increases engagement and perceived quality.

Demo Concept — Figma Only (No client, No development phase)