WIGO Travel Planning App UX Design

Minh Anh

WIGO - A Travel Planning Applicant

Overview

This case study explores the user experience (UX) of a mobile application designed to simplify and enhance the travel planning process. The application integrates AI for personalized recommendations, offers search and discovery features for locations and activities, and enables users to write and read reviews of destinations and services.

Target Audiences

Primary Users:
Solo travelers seeking efficient and personalized trip planning. Families need detailed itineraries and family-friendly recommendations.
Adventure seekers looking for unique activities and off-the-beaten-path experiences.
Secondary Users:
Travel bloggers or influencers who share itineraries and reviews.
Business travelers requiring quick and seamless planning.

Key Features

1. AI-Powered Trip Planner:

• Analyze user preferences to recommend tailored itineraries
• Suggest the best time to visit specific locations based on weather and crowd levels
• Optimize itineraries by grouping nearby activities.

2. Search and Discovery:

• Advanced search filters (e.g., budget, activity type, family-friendly options)
• Explore trending destinations and offbeat places
• Integration with maps for route visualization
• AI suggestions

3. Review System:

• Enable users to rate and review locations and services.
• Categorize reviews (e.g., solo travel, family, adventure).
Wireframes
Wireframes
UI Visual
UI Visual

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Posted May 10, 2025

Designed UXUI for WIGO travel planning app with AI features.

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Timeline

Feb 20, 2024 - Mar 30, 2024

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