Leverion – SEO and Web Optimization (Webflow)

SEO Specialist

Webflow Developer

Google Search Console

SEMrush

Webflow

Leverion, a startup development studio based in Los Angeles, aims to help launch five innovative startups within a year. They needed to establish a strong online presence and rank #1 for their brand name and other relevant startup-related keywords in Los Angeles and across the USA.

www.leverion.com

Project Goal:

Improve Leverion's search engine rankings for the keyword "Leverion" and related startup development terms, and ensure that schema markup (e.g., breadcrumbs and other structured data) is properly implemented to enhance how the site is displayed in search engine results.

Implement technical SEO to ensure their website is crawlable, indexable, and optimized for search engines.

Enhance on-page SEO elements, including keyword usage, title tags, meta descriptions, and content optimization.

Create a clear, user-friendly site structure to improve user experience and SEO.

Approach:

SEO Audit and Strategy Development:

Conducted a comprehensive SEO audit to identify areas for improvement.

Developed a customized SEO strategy focusing on technical and on-page optimization.

Technical SEO Optimization:

Ensured proper implementation of schema markup (Breadcrumbs, Organization, etc.).

Improved crawlability and indexability by optimizing the XML sitemap and robots.txt file.

Enhanced site speed and mobile-friendliness.

On-Page SEO Enhancements:

Revised title tags, meta descriptions, and heading structures to incorporate target keywords.

Optimized content across key landing pages (Home, About, Services, Blog, etc.) for relevant keywords like "startup development," "MVP development," and "idea validation."

Improved URL structures for better readability and SEO.

Keyword Research and Implementation:

Conducted keyword research to identify high-value, low-competition keywords.

Distributed focus keywords across different pages to align with their content and user intent.

Content Strategy:

Advised on blog topics related to startup development, MVP launches, and lean approaches to drive organic traffic.

Suggested content improvements to align with SEO goals and boost engagement.

Before Optimization

After Optimization

SEMrush Audit

Results:

Significant improvement in search engine rankings for "Leverion" and other related keywords in the Los Angeles area.

Enhanced website visibility and organic traffic through optimized content and site structure.

Improved user experience and navigation, leading to increased engagement and lower bounce rates.

Result

Tools & Technologies:

Webflow: For website content customization.

Semflow: Used for audit, comprehensive on-page and technical SEO optimization.

Google Search Console: To monitor site performance and indexing status.

SEMrush: For keyword research and competitive analysis.

Screaming Frog: For technical audits and identifying site issues.

Schema Markup Generator: To implement structured data for enhanced search engine visibility.

Key Takeaways:

This project demonstrated my ability to implement effective SEO strategies tailored to a Webflow environment. By focusing on both technical and on-page SEO, I successfully positioned Leverion for growth in a competitive market.