Meta Ads/Reduced Birdwatcher Subscription Box CPA ($100 to $20)
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Key Responsibilities:
Developed a targeted Facebook ad strategy for both new customer acquisition and retention.
Utilized Pixel Audiences to create lookalike audiences and optimize retargeting efforts.
Wrote persuasive ad copy, ensuring it spoke to birdwatchers' passion for nature and discovery.
Analyzed performance metrics and refined campaigns for maximum impact, adjusting budget allocation as needed.
Results:
Reduced CPA from $100 to $20, improving subscription box acquisition efficiency.
Increased customer lifetime value (LTV) through optimized retargeting and engagement campaigns.
Improved subscriber retention by creating ads that resonated with the audience’s interests and needs.
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Posted Jan 13, 2025
Reduced CPA from $100 to $20 by optimizing Facebook ads for new customer acquisition and retention, boosting LTV and subscriptions.
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