On the Beach : Smart Redesign Based on the User Journey

Redesigned 'On the Beach' landing page to solve cluttered information and poor user flow. Users struggled to find key info quickly.

Analyzed data, defined goals (reduce booking time, boost return visits), created personas, and mapped vacation decision journeys. Structured content intuitively by "why/where/what/who/how" with seamless transitions from inspiration to booking.

Personalized content by user stage: exploration for first-timers, promotions for repeat visitors. Added traveler stories for emotional connection. Prototyped intuitive 'Holiday Finder' with flexible dates and group settings.

Result: Streamlined, user-centered experience making dream vacations easier to find.