FAC.E is a visual campaign

FAC.E is a visual campaign created for a skincare brand, exploring the relationship between skin, texture and contemporary beauty.

The concept translates skincare into a tactile and immersive visual language, using sculptural forms, organic textures, light and skin as key elements of the visual narrative. Rather than simply showcasing the products, the campaign builds a distinct visual world around the brand — where beauty, materiality and product interact within the same composition.

The project was developed as an AI-assisted creative direction process, from concept and visual development to image creation and refinement, with a strong focus on composition, lighting, styling, texture and campaign consistency.

My role: Creative Direction, Art Direction & Visual Development. Tools: Seedream 5 Pro, Nano Banana Pro 2, Kling AI, CapCut.