Ariel Elkin - Official Website

Ariel Elkin is a young and promising race car driver from Haifa, Israel.

1. Brand Improvement. I refined Ariel's existing logo by applying optical balance and proportion rules to give it a more polished and professional look.

2. Site Structure Development. After analyzing the client’s needs and performing a competitive audit, I developed an interactive wireframe that defined the core structure of the site.

3. Design. I designed each page in Figma, ensuring a clean and engaging layout that aligns with Ariel's racing brand and identity.

4. Website Development. I built the website using Framer, making it fully responsive with CMS integration for easy updates, especially for the news section.