Brand Design [Tempeh Galaxy]
HASTA LOLYTA
Project Profile
Tempeh Galaxy is a business established in Germany, which specializes in selling Tempeh, a traditional food from Indonesia. Our objective is to expand the market to France and conduct market research about Tempeh.
Our main goal is to introduce Tempeh to the French market and increase its popularity among the locals. We plan to do this by conducting market research about Tempeh and identifying the target audience. We also plan to focus on building a strong social media presence to attract customers.
Strategy
Our strategy is to create better posts on social media to increase our exposure and attract more customers. We believe that social media platforms such as Instagram and Facebook are the best way to reach our target audience. We will also collaborate with food bloggers and influencers to promote our product and increase our brand awareness.
Brand Guidelines
LOGO - Idea from "BEAN" as representing tempeh
Logo - Final Result
Typography
Color Palette
Design Packaging with additional Nutrition Value Information
Packaging and Nutrition Value Sticker
Promotion
Mockup and Poster
Social Media Content
Reels - How to cook tempeh
Results
Our efforts have been successful in increasing our brand awareness and attracting new customers. We have seen a steady increase in sales and have received positive feedback from our customers.
🚨Disclaimer
This project is a part of my academic curriculum at IAE Angers and was completed with my team. It was completed as a course for the Master's Program in International Management and Marketing during the academic year of 2022-2023.
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Posted May 28, 2023
Brand Design and Strategy This is an academic project for International Product Management in IAE Angers.
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