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ABOUT MOAH Moah is a brand that brings beauty to the world. Using natural stones as raw material, the brand's products convey a charming aesthetic to decorate your home. Unlike other brands, Moah is not only sophisticated, it also wants to be more accessible, friendly and caring.

CHALLENGE  The owner didn't have clarity over the personality of her brand. So through dynamics we found the essence of the brand and translated it visually into an identity. In the end we were able to synthesize that Moah would be a brand that brings beauty and naturalness to charm, whether with the product or any other point of contact of the brand.

Identity guide words:

Charming    Energetic    Creative    Attentive    Natural    Detail    Sophisticated    Minimalist 

RESULT

A charming and simple visual universe was created, based on the natural stones itselves, bringing the naturalness and beauty to the world. The logo, with unique typography, brings in it's colors the energy and creativity that the brand wants to convey, the visual layout brings a minimalism and simplicity, and its shape refers to the natural.