PiggyVest is one of West Africa’s leading savings and investment platforms, helping millions of users build better financial habits. As part of their content marketing and user education strategy, they needed a modern, easy-to-manage blog that reflected their brand and supported SEO growth.

I was brought on board to design and develop the official PiggyVest blog, built to scale with their fast-growing user base and content needs.

• Create a clean, fast, and mobile-first blog experience. • Ensure easy content management for the internal team. • Align with PiggyVest’s brand identity and visual standards. • Optimize for SEO and long-form content consumption. • Build a flexible foundation for future upgrades.

• Design and UX: I crafted a layout focused on readability, trust, and content flow. The design was kept minimal but engaging, blending custom brand elements with scalable content blocks. • Development: The site was built using WordPress and Elementor, allowing the internal team to update content without technical dependencies. I extended core features using custom CSS and Elementor’s theme builder. • Performance Optimization: I implemented caching, image optimization, and minimalistic animations to keep the site lightweight and responsive across devices. • SEO Setup: Structured data, fast load times, semantic HTML, and meta configuration were all set up to give the blog strong SEO foundations.

• Fully responsive design across mobile, tablet, and desktop. • Easy-to-use CMS powered by Elementor’s visual builder. • Custom category filtering and improved post discoverability. • Performance-first approach using lazy loading, compressed assets, and CDN. • SEO-ready with meta tags, schema markup, and optimized layouts. • Brand-consistent typography, icons, and color usage.

WordPress

Elementor

Custom CSS

The blog now serves as a trusted content hub for PiggyVest’s users, driving organic traffic, educating the public, and supporting product adoption. The backend is intuitive for the content team, and the design reflects the company’s mission to empower through financial literacy.