During my time at Big 5 Sporting Goods, I significantly contributed to the brand's digital transformation through creative direction, collaborating closely with the social media team. My role involved exploring new design opportunities, leading photoshoots, and crafting engaging social graphics and animations for various platforms. This collaborative effort resulted in a dynamic increase in online engagement and brand visibility. Our strategic approach, combining creativity with data-driven analytics, set new standards for digital marketing excellence, making a lasting impact on how the brand connects with its audience.