I developed the visual identity for Sr. Skup, an artisanal ice cream brand that blends traditional flavors with modern culinary techniques. My design approach focused on creating a distinctive logo that reflects the brand’s commitment to quality and innovation, utilizing a warm color palette and elegant typography to evoke a sense of indulgence and sophistication. Additionally, I designed packaging and promotional materials that maintain a cohesive and appealing brand image, enhancing its presence in the competitive artisanal ice cream market. This project allowed me to apply my expertise in graphic design and branding, contributing to the successful launch and recognition of Sr. Skuo.