WunderPics
Matthew Mauricio
Wunderpics is a A geospatial photography marketplace for action sports athletes and photographers.
Problem
You're surfing at the beach and spot a photographer taking your action shots. You want to get out of the water and see what's been captured, but you're having too much fun surfing! By the time you're done riding the good waves, the photographer has already left the scene and you have no way of contacting that photographer...
Solution
WunderPics bridges the gap between action sports athletes and photographers. Photographers can easily upload and sell their photos using our website's special search feature for athletes to easily find themselves.
My Role
As the lead founding product designer, I collaborate closely with the other co-founders to conduct user research, lead usability tests, make design decisions, and establish the company's branding. I have also contributed to the development and optimization of all web page layouts and functionalities, with a focus on enhancing user growth and retention rates for product shipment.
Competitive Analysis
We incorporated elements commonly found on popular stock image websites, but what sets our site apart and makes it stand out is our unique search and upload functionality. While there are other websites and applications that share similarities with WunderPics, such as Picfair, Getty Images, Shutterstock, Airbnb, and Adobe Lightroom, it is our distinct features that differentiate us from the competition.
Users & Audience
Our product caters to a diverse user demographic that encompasses action sports enthusiasts, athletes, and both aspiring and professional photographers. Action sports that our users engage in include surfing, skateboarding, mountain biking, hiking, snowboarding, rock climbing, and more. Our target audience consists of individuals who have a passion for experiencing nature and the outdoors as a sport or hobby.
User Journey
User Flow
Design
Wireframes
The initial wireframes, provided by the CEO and CTO, are presented below. My primary objective is to enhance the interface by optimizing the information architecture, refining the layout design, improving interactions, and incorporating branding elements. Additionally, I aim to establish a seamless and intuitive user flow from both the buyer and seller perspectives.
Prototype
Usability Tests
I conducted the initial usability tests to evaluate functionality and user interaction issues. We divided the participants into two categories: non-photographers vs. professional photographers, and online shoppers vs. non-shoppers. The testing process involved either inviting users to our office for in-person testing or conducting remote tests through real-time video chat and screen sharing. Each user was assigned specific tasks to navigate through our website from both the "Buyer" and "Seller" perspectives. During the tests, the CEO, CTO, and I closely observed the participants' behavior and reactions as they interacted with our website.
Questions and Tasks: Buyer
1. Familiarize yourself with the Landing Page and please summarize your findings.
2. Locate and use our special search function
3. Find a specific photo using filters
4. Successfully purchase as many photos as you like.
Questions and Tasks: Seller
1. Familiarize yourself with the Landing Page and please summarize your findings.
2. Navigate to the upload section and upload photos to WunderPics.
3. Complete the uploading process.
4. Navigate yourself to the Upload Editor and edit your photo data.
Usability Test - Findings
The usability tests proved to be highly valuable, revealing numerous minor improvements that enhance the overall user experience. Additionally, we conducted regular in-house usability tests to ensure the creation of a unique and straightforward user experience.
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Posted Mar 10, 2022
A geospatial photography marketplace for action sports athletes and photographers.
