Full Spectrum Branding for Cruise Code

Designing a complete brand identity—from strategy to logo to style guide and brand questionnaire—requires a strategic, layered process. Here’s a step-by-step breakdown of everything I include:

PHASE 1: Brand Discovery (Strategy & Research)

Step 1: Brand Questionnaire (Client Form)

About the Brand, Target Audience, Competitors & Market, Personality & Voice, Visual Preferences, Technical

PHASE 2: Brand Strategy & Moodboard

Step 2: Define the Brand Core

Step 3: Create a Moodboard

PHASE 3: Logo Design

Step 4: Sketch & Conceptualize

Step 5: Digital Execution

Step 6: Logo Variations

PHASE 4: Visual Identity System

Step 7: Choose Color Palette

Step 8: Typography

Step 9: Graphic Elements

PHASE 5: Style Guide (Brand Guidelines)

Step 10: Build the Brand Style Guide Document

PHASE 6: Deliverables

Step 11: Final Files