Labubu Cloud |Self-initiated Creative Project

Labubu Cloud Drinks is a self-initiated creative project exploring how playful character design can merge with consumer branding. Inspired by the collectible figure Labubu, I designed a fictional beverage line where each drink embodies a different personality through flavor, color, and packaging.

This project allowed me to push creative boundaries in 3D design, branding, and storytelling, combining Womp 3D software to create the Labubu's with packaging design to build a cohesive, imaginative product concept for my portfolio.

Brainstormed flavor/character pairings (e.g. Pink Cloud = playful, Baby Blue = calm, Noir = dark, Shock = electric, Eclipse = rare).

Sketched out initial branding ideas, tagline, color palettes, and mood boards inspired by Y2K hence the logo, Gen Z aesthetics, and collectible culture.

Used Womp 3D to model Labubu figures in different forms (soft, spiky, neon, luxury).

Each form visually matched the drink’s personality, making the characters an extension of the brand.

Designed can mockups featuring bold colors, gradient accents, and light finishes.

Developed a visual language: clouds as flavor identifiers, goopy typography, and spiky motifs for the “edgier” editions.

A cohesive fictional product line with 5+ SKUs (Pink Dream, Baby Blue Breeze, Noir, Shock, Eclipse).

Fully 3D-rendered Labubu characters and matching packaging design.

A strong case study for my portfolio that demonstrates my ability to: