ADT SOS

Giving people the chance to have ADT on standby whenever they feel unsafe.

Whether that’s a walk in a parking garage at 1 am, or talking to a resident as a leasing staff. Everyone has a right to be safe.

This marked our first integration with a core ADT safety feature set after the acquisition of IOTAS. Before expanding to a broader roadmap of security panels and cameras, our goal was to deliver safety features to all users—residents and managers alike.

Protect people, not things.

We began with residents to broaden our reach. Research revealed that people valued the peace of mind this feature provides, especially in our primary target market — garden-style properties.

Safety is also critical for property staff. In situations like eviction notices or resident disputes, a one-tap safety feature can be a lifesaver.

We’ve only scratched the surface of personal safety—through single-tap widgets, live activities, or routines that lock doors, turn off lights, and set safety timers for your Wednesday evening run.