Website: https://www.yourcrib.com.au Industry: Real Estate / Property Marketplace Services Provided: Figma UI/UX Design, Webflow Development, CMS Architecture, Advanced Filtering & Interactions

Project Background: YourCrib is a modern real estate platform designed to simplify how users discover, explore, and engage with residential properties across Australia.

The goal of this project was to move beyond traditional cluttered property websites and create a cleaner, more intuitive, and conversion-focused experience that balances usability with scalability.

The main challenge in this space is clear: most real estate platforms prioritize listing volume over user experience, resulting in overwhelming interfaces, poor navigation, and lower engagement.

This project focused on solving that by creating a system built around clarity, performance, and long-term scalability.

The website was strategically designed to:

• Handle high-volume property listings without compromising usability • Maintain a clean, premium interface despite data-heavy content • Guide users toward enquiry through a structured browsing journey • Support future growth through scalable CMS-driven architecture

The process included a full UI/UX redesign in Figma, followed by complete Webflow development after design approval.

On the development side, the platform was built with a CMS-first architecture to support dynamic property management and future expansion.

Advanced functionality included:

• Finsweet Attributes for advanced filtering and dynamic listing behavior • Custom JavaScript for a multi-step enquiry form to improve conversions • Finsweet sliders and interactions for enhanced browsing experience • Selective AI-assisted workflow to accelerate component structuring and Webflow logic refinement

The final result is a scalable, high-performance Webflow platform that delivers a modern real estate browsing experience while supporting complex data, advanced filtering, and seamless user interaction.

Real estate platforms often struggle with the same issue: too much information and not enough structure.

Information overload Property listings, filters, images, and details are competing for attention.

Poor mobile experience Most users browse on mobile, yet many layouts become cluttered or difficult to navigate.

Weak search and navigation flow Users often struggle to find relevant properties quickly.

Low engagement and high drop-off No clear path from browsing properties to enquiring.

Lack of visual hierarchy When everything feels equally important, users lose focus, and decision-making becomes harder.

Search-first UX Designed the experience around intuitive property discovery with streamlined filtering and browsing.

Clean visual hierarchy Created a clear separation between listings, key property details, and enquiry actions.

Mobile-first design Built for smaller screens first, then scaled seamlessly across larger devices.

Card-based system Developed modular property listing cards for consistency and long-term scalability.

Conversion-focused flow Structured a smooth user journey from browsing properties to viewing details and submitting enquiries. Designed the experience around intuitive property discovery with streamlined filtering and browsing.

Clean visual hierarchy Created a clear separation between listings, key property details, and enquiry actions.

Mobile-first design Built for smaller screens first, then scaled seamlessly across larger devices.

Card-based system Developed modular property listing cards for consistency and long-term scalability.

Conversion-focused flow Structured a smooth user journey from browsing properties to viewing details and submitting enquiries.

Improved usability Users can browse and discover properties with greater speed and less friction.

Higher engagement A cleaner, more focused UI encourages users to explore listings more deeply.

Stronger mobile experience Fully responsive layout ensures smooth navigation across all devices.

Better conversion readiness A clear, guided flow from browsing to enquiry improves lead potential.

Scalable platform CMS-driven structure makes it easy to add, manage, and scale property listings efficiently.

Full website design from concept to final UI

Complete design system (typography, spacing, components)

Responsive layouts for desktop, tablet, and mobile

UX flows for key journeys (listing → detail → enquiry)

Pixel-perfect Webflow implementation

CMS setup for property listings

Dynamic templates for listings and property detail pages

Performance and loading optimization

Homepage

Listings page

Property detail pages

About / informational pages

Contact/enquiry page

If your platform feels cluttered, slow, or confusing, users won’t convert — no matter how strong your properties are.

I design and build clean, scalable, conversion-focused platforms using Figma and Webflow, focused on clarity, structure, and user flow.

Let’s build something users actually enjoy using.

→ Let’s fix your structure. → Request a Website Audit