Narrative Design for B2B Loyalty PRogram
Monica Reason
Created product differentiation by positioning Most Loved as a rewards program that grew customer acquisition and business growth, improving monthly merchant engagement by 10x and weekly average orders by 17%.
Work included revamping the marketing website, conducting market research and user interviews to identify product gaps and implement solutions that informed value props, and training customer-facing teams on product basics and new talking points.
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Posted Jun 27, 2024
Established product differentiation for Most Loved rewards program through positioning that improved merchant engagement by 10x and weekly average orders by 17%
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