'Betrayed' [ music video editing + album art design ] by Roco Medina'Betrayed' [ music video editing + album art design ] by Roco Medina

'Betrayed' [ music video editing + album art design ]

Roco Medina

Completed work

Video Editor

Video Producer

Visual Artist

Adobe After Effects

Adobe Photoshop

Adobe Premiere Pro

Film

Project Overview: The purpose of this group of projects is to showcase the production, writing, developing, filmmaking and launch of a set of official music creative content for the band © SCAPE. The albums art direction and tour visuals will serve as the primary visual presence for the band when touring during regional and international shows, providing the message of the songwriting each time.© 2024 SCAPE 'Betrayed' [ creative direction + official music video editing ]Scope of Work:© 2024 SCAPE 'Betrayed' [ single ]© 2024 SCAPE 'Betrayed' single [ concept art ]© 2024 SCAPE 'Betrayed' [ Photoshoot session ]© 2024 SCAPE 'Betrayed' [ official music video ]

Project Overview: The purpose of this group of projects is to showcase the production, writing, developing, filmmaking and launch of a set of official music creative content for the band © SCAPE. The albums art direction and tour visuals will serve as the primary visual presence for the band when touring during regional and international shows, providing the message of the songwriting each time.

© 2024 SCAPE 'Betrayed' [ creative direction + official music video editing ]

Scope of Work:

Objectives:

Ensure the colors and font goes with the concept.

Integrate adaptations and tour visuals to engage with fans during shows.

Produce a 4K original music video that goes from the start to the end of the promotional single © 2024 SCAPE 'Betrayed'. Showcasing the intention and message of the songwriting. [ https://drive.google.com/file/d/1RLvPEf1VCZDjwRNfhiavL2-Jhdf5nclQ/view?usp=sharing ]

1. Project Planning:

Conduct initial meetings to understand client requirements and goals.

Define project timeline, milestones, and deliverables.

Identify key stakeholders and establish communication channels.

2. Design:

Create visual designs and animations, including color schemes, and imagery.

Review and approve designs.

3. Content Creation:

Gather and create content, images, and videos.

Optimize content for readability.

Review and approve content.

Pre-Production: This phase involves brainstorming and planning, which includes creating the concept, script, and storyboard. Locations, cast, crew, and equipment are also arranged during this stage.

Production: This is the actual filming phase, where all the planned scenes are shot. The director, crew, and talent work together on location to capture the required footage.

Post-Production: Editing the footage, adding special effects, color grading, and sound editing happen here. The final product is polished and prepared for release.

6. Launch:

Prepare for the upcoming concert by setting up format and file rendering configurations.

Monitor the video post-launch for any issues and make necessary management during the live performance.

7. Post-Launch Support:

Provide ongoing support for any adaptation of the concept art.

Implement any additional features or updates.

Deliverables:

Fully functional tour visuals with all agreed-upon features and content.

© 2024 SCAPE - Photoshoot, concept art and design by Roco Medina

© 2024 SCAPE - Photoshoot and concept art by Roco Medina

© 2024 SCAPE 'Betrayed' - Photoshoot and concept art by Roco Medina

Producers: SCAPE, Roco Medina Director: Roco Medina Concept: SCAPE, Roco Medina Camera: Fabio Genovesi, Roco Medina Lights: Roco Medina Post Production: Roco Medina Location: Desahogo Productions (Caracas, Venezuela)