Client: Online Home Décor Store
Deliverables: 5-email welcome sequence, subject line variations, A/B test setup
Duration: 6 days
Overview:
The client wanted to nurture new subscribers into first-time buyers. I created a 5-email sequence mixing storytelling, product highlights, and limited-time offers.
Result: The sequence achieved a 38% open rate and an 18% boost in first-purchase conversions over the previous month.