Packaging Design for Solo Cot by Rub-le Furniture
Faheema C
Brand Designer
Packaging Designer
Prototyper
Adobe Illustrator
Adobe Photoshop
Project Overview:
The Solo Cot by Rub-le Furniture revolutionized the traditional perception of a cot by introducing an innovative, ready-to-assemble (DIY) furniture solution. This product launch aimed to redefine the concept of furniture assembly and transportation, offering customers a modern and convenient approach to furnishing their spaces. My primary challenge was to design an impactful packaging box for the Solo Cot that not only ensured secure and efficient transportation but also communicated the product’s unique concept, vision, and usability.
Packaging Design
Packaging Design:
Designed a user-friendly, durable, and compact box that securely held all components of the Solo Cot.
Incorporated clear assembly instructions and visual guides on the packaging, making it intuitive for customers to assemble the cot without additional assistance.
Used eco-friendly materials to align with modern sustainability standards and appeal to environmentally conscious customers.
The product
Outcome:
The final packaging design successfully captured the essence of the Solo Cot. It was well-received by the target audience, with customers appreciating its innovative design and portability. The marketing campaign—centered around the packaging—helped position Solo Cot as a game-changer in the furniture industry.
Skills Applied:
Product Packaging Design
Branding and Visual Storytelling
Marketing Concept Development
Photography and Visual Presentation
User-Centered Design Principles
Tools Used:
Adobe Illustrator (Graphic Design)
Adobe Photoshop (Photo Editing and Mockups)
Adobe InDesign (Marketing Materials and Layouts)
DSLR Camera and Studio Lighting (Photography)
Trello (Project Management)
This project showcased my ability to merge functionality, branding, and aesthetics to deliver a comprehensive packaging solution. It was a rewarding experience that underscored the power of thoughtful design in reshaping perceptions and driving product success.
