Advertorial Page Design Using Instant.so

I created a full advertorial-style landing page for a skincare brand targeting dark spots and hyperpigmentation. Instead of a typical sales page, the aim was to build trust through education — helping the reader understand the skin issue, why it happens, and how the product can help solve it.

Structured the page like a dermatologist-written article to build authority and credibility

Used a storytelling flow: problem → cause → expert explanation → product solution

Included high-quality before/after results to prove effectiveness visually

Added real customer reviews with photos to increase confidence and social proof

Highlighted key product benefits and how it reduces dark spots over time

Used clear CTAs placed naturally through the page, so readers can buy when they feel ready

Kept the design clean, image-focused, and easy to read for a smooth user experience

The final advertorial feels more like helpful advice than a sales page — educating the user, building trust, and gently guiding them to purchase. This approach improves engagement and increases conversion chances, especially for first-time skincare buyers looking for real results.