Share Size.
Haribo has spent decades making ads for people who don't buy the product. The bag says "kids and grown-ups." The ads only talk to the kids — while the grown-up, wallet out, decides what to crave in UGC, not on television.
So the prototype inverts it: two adults, one share-size bag, nobody sharing. The market holding the bag is grown.
0 likes · 0 views · Sep 29, 2026
Share Size. Haribo has spent decades making ads for people who don't buy the product. The bag says "kids and grown-ups." The ads only talk to the kids — whi...
