Alan Capriles
Senior Editor + Creative Director for Brands
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Uplifted at Park City
Client: Epic Pass
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New York Presbyterian--Stay Amazing.
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A Deeper You — a concept film for Cintra.
Skincare brands all shoot the same film — white tile, morning light, nothing to hide.
Your skin isn't uncomplicated. I built this to ask: what does botanical skincare look like shot like a ritual, not a routine?
A drop of oil like a jewel. Petals suspended like specimens. Leaf veins lit like stained glass. Product reverence first, with one argument running under it: deeper, darker, more human.
A concept for Cintra — botanics for a more human tomorrow.
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Share Size.
Haribo has spent decades making ads for people who don't buy the product. The bag says "kids and grown-ups." The ads only talk to the kids — while the grown-up, wallet out, decides what to crave in UGC, not on television.
So the prototype inverts it: two adults, one share-size bag, nobody sharing. The market holding the bag is grown.
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