A Haribo Share-Size Ad Concept for Adult BuyersA Haribo Share-Size Ad Concept for Adult Buyers
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Share Size. Haribo has spent decades making ads for people who don't buy the product. The bag says "kids and grown-ups." The ads only talk to the kids — while the grown-up, wallet out, decides what to crave in UGC, not on television.
So the prototype inverts it: two adults, one share-size bag, nobody sharing. The market holding the bag is grown.
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started