Taxi Omega - Increase Mobile App Install
Arie Setiawan
Omega is a transportation service catering to the community, originally based in Dubai, expanding its operations to Medan, North Sumatra.
Challenges
Brand Awareness: Omega is an established brand in Dubai but will be a newcomer in Medan. Building brand recognition and trust will be critical.
Market Understanding: Medan's cultural landscape, consumer behavior, and competitive environment. In-depth market research will be necessary.
Local Competition: There will likely be existing transportation services in Medan. Understanding their offerings and differentiating Omega will be vital.
Regulations: Ensuring compliance with Indonesian transportation regulations is a must to avoid operational roadblocks.
Strategies
Localized Branding:
Strategic Partnerships:
Hyperlocal Digital Campaigns
Results:
"Successfully obtained 1,500 new active customers in Medan within the first two months of launch."
"Increased brand awareness by 40%, as measured by website traffic and social media engagement from the Medan area."
"Generated a 25% increase in qualified app install through targeted digital ads and local partnerships."
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Posted Mar 30, 2024
"Successfully obtained 1,500 new customers in Medan within the first six months of launch."
