Taxi Omega - Increase Mobile App Install

Omega is a transportation service catering to the community, originally based in Dubai, expanding its operations to Medan, North Sumatra.

Brand Awareness: Omega is an established brand in Dubai but will be a newcomer in Medan. Building brand recognition and trust will be critical.

Market Understanding: Medan's cultural landscape, consumer behavior, and competitive environment. In-depth market research will be necessary.

Local Competition: There will likely be existing transportation services in Medan. Understanding their offerings and differentiating Omega will be vital.

Regulations: Ensuring compliance with Indonesian transportation regulations is a must to avoid operational roadblocks.

"Successfully obtained 1,500 new active customers in Medan within the first two months of launch."

"Increased brand awareness by 40%, as measured by website traffic and social media engagement from the Medan area."

"Generated a 25% increase in qualified app install through targeted digital ads and local partnerships."