Hart Design Studio

For my own personal branding, it was important to me that I show off my own personality and style. I love fun, 70s inspired colors and designs. This branding design is one of my personal favorite designs I've ever made.

I initally started the design process by making a moodboard in Adobe Illustrator consisting of images I felt fit my brand image. There was a big emphasis on the 70s, the color pink, flowers, and an overall feminine energy.

This moodboard led me to choosing the basic logo- a modified version of the font "Yink" with customized heart imagery. I accented with the font, "Better Vinegar."

I then created business cards featuring my logo and branding utilizing Adobe Photoshop.

In order to fit multiple uses, I made multiple logo variations with the brand colors. I also made a flower pattern to use in my branding that goes along with the logo.