A collection of my threads.
🧵Thread 1
Data storytelling is essential for companies and provides valuable information to your customers. And I have 4 specific reasons why: 👇 Reason #1: Value and Meaning These insights help decision-making and add context to data that lives in spreadsheets. Reason #2: Great for PR You can showcase something unique to your brand that other companies can't, especially with internal data. Reason #3: Makes Message Sticky It becomes harder for your customers to forget about you. Reason #4: It's Versatile Data stories can be told in many ways, from videos, interactive graphics, reports, case studies, and more. It's best to experiment and find what works for your audience. Summary: 1. Value and Meaning 2. Great for PR 3. Makes Message Sticky 4. It's Versatile If you want to read about this in more detail: https://www.columnfivemedia.com/data-storytelling-brands-data-visualization/
🧵Thread 2
Customers want to feel like their a part of a community. 83% of consumers feel more loyal to brands that share their values and beliefs. As a company, if you truly live these out yourself, only a matter of time before your customer notices. Here are 3 brands doing this well... Rapha Cycling Club: Rapha is a cycling brand that sells clothing and accessories. They have built a global community of 20,000 passionate cyclists who gets together and rides through their app. Their stores are very community-centered, with refreshments and seating allowing you to relax with like-minded friends. Airbnb: I'm sure we're all familiar with Airbnb and staying in unique housing worldwide. They built a community of hosts to share insights so all can provide the best services. No need to gatekeep information that can help the next person. H.O.G.: H.O.G. stands for Harley Owners Group. With over 1,400 chapters worldwide, you can make new friends, support great causes, and, most importantly... ride. So remember to build a great community, you need truly live out your values. What are some other brands that have great communities? Drop it in the comments down below 👇
🧵Thread 3
Most people think their building a community, but it’s an audience
I understand how this can be confusing as the two words sound similar.
So let’s inspect them more closely: 👇 Audience:
- one-to-many
- engage with the brand or creator everywhere
- audience listen
- audience focuses on growth
Community:
- many-to-many
- community is in a centralized area
- community contributes
- community focuses on helping one another
Can you see the difference now? If not, let’s break it down more below.
1/ Purpose, Belonging, Resilience
Purpose: people want to feel a part of something bigger than themselves
Belonging: every single voice matters in the community
Resilience: keeping the core values but taking risks and trying new things out
2/ They Need an Identity
Social Identity is very important and gives us a sense of who we are.
bossbabe: exist to help ambitious women make more money & build lives they love
Indie Hackers: a place to learn from founders behind hundreds of profitable online businesses
Creator Cabins: a network city for online creators
3/ The Perfect Party
I heard it put this way by Greg Isenberg
What would the perfect party look like:
- Not packed
- Have your favorite song playing when you walk in
- You look across the corner, and they’re serving the food you enjoy
- A mixture of familiar faces & new people
4/ The First Ten
The foundation of your community is the first couple of people you allow in.
They will set the tone/vibe as it grows over time. Make them feel invested in your idea.
Ask questions, listen, and use the feedback given. If possible, bring them together in real life or via video call to allow people to get to know each other.
Be careful of growing too fast, as you don’t want the quality of your group to be ruined by just anyone joining in.
Summary:
1. A community needs Purpose, Belonging, & Resilience
2. A community needs an Identity
3. A community needs to feel like the Perfect Party
4. A community needs the First Ten
If I did my job right, you would be able to see the difference between the two. I hope you can use this as a starting point and add whatever you feel is needed for what your building.
Now it’s time for you to ask yourself, do I have an audience or community?
