FORMS - Visual Brand Identity

About FORMS is a clothing brand offering modern apparel with a minimalist streetwear vibe. Their main statement is to produce clothes while respecting the environment by creating individual and unique designs that reuse hand-picked secondhand materials or use high-quality, sustainable fabrics from trusted sources. FORMS was a fashion project exhibited at SAPU's Cracow Fashion Week 2022.

**PROJECT FORMS**. This was a collaboration with a young fashion designer who needed a brand identity for her debut collection, showcased at Cracow Fashion Week. Her collection emphasized simplicity and elegance with a streetwear edge, drawing inspiration from nature’s earthy tones. To reflect this, we developed a brand aesthetic grounded in warm, natural colors—primarily dark green with a touch of orange, inspired by her standout alpaca sweater, the single vibrant piece in an otherwise muted palette. Beyond the visuals, the brand also embraced sustainability, as the designer crafted each piece from repurposed materials. This focus on eco-consciousness aligned perfectly with the earthy color scheme, emphasizing both style and care for the planet. The resulting brand identity captured her vision, blending simplicity with a modern, sustainable approach.