Woodland F.C. Badge Design

Brett Jackson

New WFC Badge
New WFC Badge
When Woodland FC clinched the 2024 Select League championship, it marked more than just a victory on the pitch – it signaled the club's evolution from ambitious newcomers to proven winners. As their trophy cabinet grew, one element of their identity remained stuck in the past: their badge. The moment called for a visual identity that could match their newfound status and represent the pride of Shawnee, Kansas, with the professionalism it deserved.
The Challenge:
The original badge, created in PowerPoint, served its initial purpose but fell short of embodying Woodland FC's rising stature. Its basic design and execution spoke to the club's humble beginnings, but not to their championship caliber present. The team needed more than just a logo – they needed a symbol that could tell their story at a glance. From the local roots that ground them to the competitive spirit that drives them forward, every element of their identity deserved thoughtful representation in a badge that players could wear with pride and fans could rally behind.
Design Elements & Symbolism:
Custom Lion Design
Symbol of strength and leadership
Modern, distinctive execution
Championship Elements
The crown representing excellence and ambition
Victory star commemorating the 2024 Select League win
Local Roots
Wheat motif connecting to Shawnee, Kansas heritage
Grounding the design in community identity
Color Strategy
Refined orange and blue palette
Impact:
The redesigned badge now stands as a powerful symbol of Woodland FC's transformation. The custom lion, crowned and proud, captures their competitive spirit, while the victory star commemorates their championship triumph. Local heritage shines through in the wheat motif, rooting the design firmly in Shawnee soil. With its refined orange and blue palette and thoughtful symbolism, the new badge does more than just identify the team – it tells their story of growth, achievement, and community pride. It's a badge worthy of champions, one that will represent Woodland FC's legacy for years to come.
Before and After
Before and After
Full Badge
Full Badge
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Posted Nov 12, 2024

Woodland FC's championship season demanded more than their basic badge. I transformed their identity with a modern crest worthy of their winning legacy.

Built by IC Landing Page
Built by IC Landing Page
Jetstream Landing Page: Community-Driven Redesign
Jetstream Landing Page: Community-Driven Redesign
Sukoya Design Works Website
Sukoya Design Works Website

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