Knehans offers comprehensive, personalized reintegration guidance, working with clients from start to finish to find suitable employment and ensure long-term career development. When Vincent, the founder, reached out, he stated clearly that their brand and digital presence was no longer fitting their growing company. The goal was to bring their current vision and ambition to life through a brand identity and website that fit their clientele. A welcoming place where their clients would feel seen.

In a strategic and creative session we explored Vincent en Luke’s vision and inspiration from their filled-out questionnaire. They wished for their website and brand identity to reflect their way of working, which is (very) personal. We chose a color palette that feels welcoming and shows space for growth. The Logos have a rounded type to appear more friendly. The arrow shows that the only way is up and is used as a Visual mark throughout the brand. 

We worked with a brandphotographer to make sure the art direction was aligned and the overall brand appearance was met.

The website and brand now carry Vincent and Luke’s vision, show their way of working and attract their desired clients. In the coming months we’re rolling out their business cards, promotional items and booth design to ensure their brand is recognisable throughout all digital and physical touchpoints.