Goal: to create a landing page that displays the spirit of Japanese music and doramas, an advantage behind the mobile version.

Target audience: girls between 10 and 16 years old who are into K-pop and Korean doramas and other age groups who are into this culture.

Designed: landing page, pop-ups, mobile version. The design was developed following a mobile-first strategy.

An in-depth analysis of the target audience and Korean culture was done, which helped to design a fairly accurate page design for the target audience.