Driving Organic Growth Through Strategic SEO Optimization
Kenneth Backofen
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Posted Oct 23, 2025
Boosted organic traffic by 47%, improved top-10 keyword rankings by 62%, and grew inbound leads 32% through data-driven SEO and content optimization.
Case Study: Driving Organic Growth Through SEO & Content Optimization
Challenge
A B2B SaaS company with strong product positioning was underperforming in search. Organic growth had plateaued, core solutions weren’t ranking for competitive buyer-intent keywords, and the website wasn’t converting the traffic it did capture. Marketing needed a scalable SEO engine that reliably delivered qualified inbound demand.
Strategy
Over 12 months, I built and executed a comprehensive SEO growth program focused on:
Content strategy & optimization for mid- and bottom-funnel intent
On-page SEO enhancements across metadata, internal linking, and semantic structure
Keyword targeting mapped to ICPs and buying stages
Competitor intelligence to identify and win high-value ranking opportunities
Tools used: BrightEdge, Google Search Console, Moz
Execution
Performed a full audit to uncover technical and content gaps
Optimized high-intent product + feature pages to improve SERP competitiveness
Rolled out content refreshes to drive engagement and revive declining pages
Expanded ranking footprint through new content built around revenue-driving terms
Monitored performance weekly and adapted quickly based on algorithm shifts
Results (12-Month Impact)
47% YoY increase in organic traffic
62% increase in top-10 keyword rankings across strategic terms
32% growth in inbound lead contribution from organic sessions
First-page visibility gained for competitive SaaS and industry IT queries
Outcome
SEO shifted from passive channel to high-efficiency revenue driver. The company now ranks for terms aligned to buyer intent, experiences sustained organic traffic growth, and consistently converts search demand into qualified leads.